Email deliverability is crucial for digital marketers to ensure their emails are reaching the inbox. Domain reputation plays a significant role in achieving efficient email deliverability. With a sub-standard or below par domain reputation, there is a distinct possibility your emails will end up in the spam folder, affecting your transactional, order confirmation, and shipping mails. Therefore, having a healthy domain reputation is essential to ensure your emails are securely delivered to your clients.
However, enhancing email content is not enough if the email is not delivered to the inbox. One in every five business emails never finds its way to the inbox, and there is a 15% chance that these mails will end up in the spam folder or being blocked altogether. Building up a strong relationship with your subscribers is essential when it comes to email deliverability.
When sending an email, several steps happen behind the scenes, such as uploading the mail into a Simple Mail Transfer Protocol (SMTP), which signals and communicates with the Domain Name Server (DNS) to deliver the recipient's server location. Once the DNS locates the server, the SMTP communicates the message between the servers, and the recipient's SMTP decides upon which folder the email should belong to, whether it gets blocked or delivered to the inbox or spam folder.
Improving domain reputation requires taking into account several things, such as setting up email authentication protocols such as SPF, DKIM, and DMARC, and establishing a good reputation by sending a limited number of emails every day and slowly increasing the outgoing emails until reaching the maximum limit.
RP Tech Services can assist with establishing a good Domain Reputation, whether using your own email system or through their Microsoft 365 plans. Their team ensures that you can send and receive your emails from anywhere, providing an excellent email experience. Reach out to them now if you are interested in improving your email deliverability.