Domain Health is Important for Email Deliverability
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Domain reputation plays a significant role in achieving efficient email deliverability. It is the basis for how email service providers determine if your mails are secure and trustworthy. By definition, Domain Reputation is the condition of health that your branded domain is in. With a sub-standard or below par domain reputation, there is a distinct possibility your emails will end up in the spam folder. There is a high chance this process will affect your emails. This could include your transactional, order confirmation, and shipping mails. Having a healthy domain reputation will ensure your emails are securely delivered to your clients.
There has been a growing trend among digital marketers to enhance email content by creating powerful and impactful headers, call-to-action slogans, and design-friendly emails. But what if that email is not delivered to the inbox?
This is where email deliverability comes into play. It is a service that ensures your mails are delivered to the inbox. Having sent emails being received outside of the inbox is a very common issue all brands go through frequently.
A survey showed us that one in every five business emails never finds its way to the inbox. There is a 15% chance that these mails will end up in the spam folder or being blocked altogether. Hence, building up a strong relationship with your subscribers is essential when it comes to email deliverability.
What happens when you send an email?
Even if you do not see it visually, there are many steps that happen behind the scenes when sending an email.
Step 1: After composing an email using a web-based service such as Gmail or Yahoo, you click on the send button.
Step 2: As soon as you click send, the mail gets uploaded into a Simple Mail Transfer Protocol (SMTP).
Step 3: The SMTP signals and communicates with the Domain Name Server (DNS). A DNS is often considered to work as a digital address book that provides the information to the SMTP. It delivers the recipient’s server location. If something goes wrong in locating the server, you will be sent a message stating that your email is undeliverable.
Step 4: Once the DNS can locate the server, the SMTP communicates the message between the servers.
Step 5: The recipient’s SMTP decides upon which folder the email should belong. It could get blocked or be delivered to the inbox or spam folder.
What can you do to improve your domain reputation?
It depends whether or not your subscribers are willing to read your emails. If the answer is yes, then your domain reputation is in excellent condition. Nonetheless, there are certain things that you can take into account for improving your reputation.
Getting a new IP address does not give you a better reputation. It is well established that spammers shift between IP addresses to avoid being blacklisted and spam-filtered. What happens when you send a bunch of emails from a new IP address? It will be identified as spammer email behavior to nearly every Email Service Provider (ESP) and Internet Service Provider (ISP). For gaining an improved reputation, begin with sending 100 emails every day. Slowly increase your outgoing emails until you reach the maximum limit. The entire process can take up to 15 days.
Set Up Your Email Authentication Protocols
Email authentication protocols are meant for email servers to identify whether your mails are malicious or not.
You can ask your domain administrator to help set up these protocols.
Sender Policy Framework (SPF) verification identifies whether the email sender is legit or not. It also protects the email recipients from malicious mail.
Domain Keys Identified Mail (DKIM) verification makes sure that your email is not altered while it is being sent. DKIM also secures email recipients from spam emails associated with changing emails during transit.
Domain-based Message Authentication Reporting & Conformance (DMARC) verification informs on how your emails must be certified. It also tells the email service provider which authentication protocols must be present.
RP Tech is Your Email Solution
RP Tech Services is your go to email solution. We can assist you with establishing a good Domain Reputation, whether using your own email system or through our Microsoft 365 plans. Our team will make sure you can send and receive your emails from anywhere. Reach out to us now if you are interested in improving your email experience!